Unlocking Business Potential and Maximising Value for Over 25 Years.
With over two decades of experience in brand, marketing, commercial strategy and business growth, Damian has worked with some of the world’s most respected companies across Europe, Australia, and the Asia-Pacific region. As a partner at FOUND Strategic, Damian specialises in helping SME business owners unlock the full potential of their businesses, guiding them to achieve their growth and exit goals with confidence.
A Proven Track Record in Growth and Leadership.
Throughout his career, Damian has held senior leadership roles at global organisations, including Diageo, Nestle, News Corp, and Morgan McKinley, where he led business units responsible for everything from marketing and sales to product development and digital transformation. His ability to create value through strategic insight and innovative marketing has consistently delivered growth and enhanced shareholder value.
A Strategic Approach Tailored to Your Business.
At FOUND Strategic, Damian brings a deep understanding of market strategy and positioning, top line growth and margin expansion and governance; helping businesses determine how they create value, how they grow it, and how they realise it. His methodology is both practical and customised to meet the unique needs of each client, delivering tangible results and long-term value.
More Than a Consultant—A Trusted Partner.
Damian’s philosophy is simple: business owners and investors take all the risk, drive the work and so deserve the rewards. This belief has driven him to develop a set of tools unique to FOUND Strategic, allowing his clients to gain clarity, focus, and results. Whether working with B2B or B2C companies and across multiple industries, Damian ensures that every business he supports has a clear path to success.
Lorcan has over 25 years’ experience in Consumer Goods, Food and Beverage Industries and has established a proven track record leading and advising some of the world’s best sales and marketing organisations operating in highly dynamic and competitive marketplaces.
He has held senior executive positions within blue chip multinationals as well as significant privately-owned organisations including Diageo, Accenture, Boyne Valley Group and Glanbia. Lorcan has extensive international experience both within industry and as a consultant directing and advising both B2C and B2B enterprises.
He also fully appreciates the particular challenges facing SME’s having founded and is presently the CEO of the Dublin Whiskey Distillery Co. (D.W.D)
Lorcan is based in Dublin and leads the Irish and UK practice.